Our generation is full of entrepreneurs, creators and fellow “side hustlers.” It is encouraging to know this way of life is possible, but it can also be frustrating for those who haven’t hit their big break. If you’re like me, you crave immediate satisfaction and when you don’t see your readership rising, you want to call it quits. You have your day job and you start to think the side hustle just isn’t worth it. I’m here to tell you it just might be and to persevere alongside me.
Okay, a little back story. I started this blog my sophomore year of college because I had a friend volunteer to photograph me. We packed up a car full of outfit changes and were on our way to become the next greatest fashion bloggers. However, schoolwork set in, my follower count remained the same, and the blog became an afterthought faster than it had begun.
I wrote here and there for the years following, but it wasn’t until the last few months that I truly prioritize it again. This blog became a necessary creative outlet for me and I invested more time and money into than ever before. I’m learning to fall in love with my side hustle all over again.
You see, I realized that the joy I find in creating far outweighs the stress of trying to “make it.” I focus on writing genuine, realistic content instead of writing to gain followers. I spend Saturday mornings writing about whatever inspired me the week prior. I make the side hustle fun and try not to put too much pressure on myself. If I have an especially busy week at work, I may only get one blog post out instead of three- that is okay. Be proud of yourself for staying motivated enough just to get one post out, one painting completed, or one photography session edited.
Like many, I use Instagram to promote my blog, but instead of wondering why my likes aren’t accumulating as quickly as others, I focus on drawing inspiration from a community of like-minded people. I follow creators ranging from vegetarian chefs to deep sea divers. I let the platform serve as a place for motivation- not self-deprecation.
So stick with your side hustle. There are plenty of us out there in the same boat as you and as long as it continues to bring you joy, it doesn’t matter how quickly you succeed. If it’s not draining you financially or mentally, what’s the harm in trekking on? Don’t forget your passion simply because it’s not adding to your bank account. Ultimately, we have passions for a reason- let them remain in your life.
What are you passionate about? Let me know in the comments!